Clothing Billboards in Udupi & Manipal: A Visual and Market Perspective

• Visual details:

Color Usage: Bold reds, golds, and bright tones—common in bridal and festive clothing ads.

Imagery: Local models in sarees, lehengas, or Indo-western outfits.

Typography: Large, elegant fonts—store names in English/Kannada.

Backgrounds: Often use temple motifs or festive themes (like Diwali lights or wedding mandaps).

Placement: Strategic spots—near KSRTC Bus Stand (Udupi), Tiger Circle (Manipal), Endpoint Road, and major traffic signals.

• Market details:

Udupi Audience: Family shoppers, bridal customers—traditional tastes.

Manipal Audience: Students, young adults—prefer modern and fusion styles.

Popular Brands: Local—Poojary Silks, Shree Devi; National—Reliance Trends, Pantaloons.

Trends: Increased digital signage in Manipal; Udupi still uses static boards mostly.

Seasonal Boost: Ads spike during wedding season (Nov–Feb) and festivals

1. Observing and Documenting Clothing Billboards

Key Locations

In both Udupi and Manipal, clothing brand billboards are commonly seen in high-footfall areas such as:

Mandavi Times Square Mall, Udupi

City Centre Mall, Udupi,Canara Mall Manipal ,Near educational institutions in Manipal (e.g., MIT, Manipal University)

MG Road, Udupi

Popular Brands Displayed:

*  Max Fashion

* TRENDS (Reliance)

* R&B

* Pantaloons

2.visual appeal:

Design Elements

Bold, colorful visuals that emphasize trendy or festive attire.

High-resolution images featuring models in aspirational or relatable settings.

Catchy taglines like "GenMe Collection" or “Style for Every Story”.

Seasonal themes, such as ethnic collections during Diwali or Onam.

Targeted aesthetics for youth vs. family audiences—modern minimalism vs. traditional vibrancy.

3. Marketing strategy:

Billboard Placement

Strategically placed in student-heavy and shopper-dense zones.

Height and size optimized for maximum visibility from roadways or near malls.

message Strategy:

° Emphasis on affordability and fashion-forward designs.

° Frequent use of limited-time offers, "Flat 50%", or "Buy 2 Get 1".

° Use of local celebrities/models to increase regional resonance.

4. Consumer Influence:

Student Attraction: Manipal’s student population is highly fashion-aware; trendy visuals spark interest and drive store visits.

Family Buyers: Udupi families respond to festive and ethnic ads, especially around holidays.

Impulse buying:Well-placed ads near malls often result in walk-ins and same-day purchases.

Brand Recall: Repetitive placement across town increases brand memory and loyalty