Clothing Billboards in Udupi & Manipal: A Visual and Market Perspective
• Visual details: Color Usage: Bold reds, golds, and bright tones—common in bridal and festive clothing ads. Imagery: Local models in sarees, lehengas, or Indo-western outfits. Typography: Large, elegant fonts—store names in English/Kannada. Backgrounds: Often use temple motifs or festive themes (like Diwali lights or wedding mandaps). Placement: Strategic spots—near KSRTC Bus Stand (Udupi), Tiger Circle (Manipal), Endpoint Road, and major traffic signals. • Market details: Udupi Audience: Family shoppers, bridal customers—traditional tastes. Manipal Audience: Students, young adults—prefer modern and fusion styles. Popular Brands: Local—Poojary Silks, Shree Devi; National—Reliance Trends, Pantaloons. Trends: Increased digital signage in Manipal; Udupi still uses static boards mostly. Seasonal Boost: Ads spike during wedding season (Nov–Feb) and festivals 1. Observing and Documenting Clothing Billboards Key Locations In both Udupi and Manipal, clothing brand billboards are c...